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Apple usually gives more notice, but one week is plenty for an online event. No one ever sends out a press release or an invite on a Friday or a weekend, unless they want it to be ignored. Mondays are less than ideal also, because people are catching up. So, it has to be Tuesday, Wednesday, or Thursday. If the event is taking place on a Tuesday, it makes sense to send the invite on Tuesday also.

(Yeah, I spend too much time working on PR.)
 
Apple usually gives more notice, but one week is plenty for an online event. No one ever sends out a press release or an invite on a Friday or a weekend, unless they want it to be ignored. Mondays are less than ideal also, because people are catching up. So, it has to be Tuesday, Wednesday, or Thursday. If the event is taking place on a Tuesday, it makes sense to send the invite on Tuesday also.

(Yeah, I spend too much time working on PR.)
Thank you for your comment.
spending too much time on PR? what do you mean by that?
 
I think it’ll be tomorrow. I hope so I’ve done went back to the 6s until the new ones are launched. Definitely leaning towards the 5.4” right now.
 
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I hope we hear something tomorrow. I hope the countdown I set up on my phone is accurate because it has kept the hope alive.
I hope so too! My fingers are crossed.Really tired of waiting.
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Hope the Pro Max is not delayed until November.
I hope not! I hope Apple releases all the models at the same time.
 
Just saw this page on the apple.com about the October event so 👀👀

Screenshot 2020-10-06 085618.png
 
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