My mom is not tech savvy, but she is a self employed attorney without a blackberry or laptop. How she conducts business when away from her home computer, I don't know. I do know that I needed her to look at a legal document today right away. If she had an iPhone, she could have. But she has some cheap freebie type phone. I think the iPhone is great for non tech savvy people because as cool as we geeks think it is, its also simple. I think it's simpler than a BB would be to my mom. My only concerns would be 1. Someone used to freebie phones may drop or lose an iPhone. 2. The iPhone may catch the eye of some criminal in her small town, whereas in my state (NY) the hype has kinda simmered down. What are your thoughts? Hav you bought an iPhone fir a non geek or non tech savvy person?