This is from the manual for Sony's $30,000 X300 OLED monitor:
'On Burn-in
Due to the characteristics of the material used in the OLED panel, permanent burn-in or reduction in brightness may occur. These problems are not a malfunction.
Images that may cause burn-in
- Still images in the HDR display
- Masked images with aspect ratios other than 17:9
- Color bars or images that remain static for a long time
- Character or message displays that indicate settings or the operating state
- On-screen displays such as center markers or area markers
- Images with a frame (including Multi-View displays)'
It is well-known that OLED displays have per-(sub)pixel aging characteristics. OLED TVs often have technology to mitigate against this. In order of importance:
1) A compensation cycle that operates in standby. I'm not sure if that's practical on phones, but all consumer OLED TVs offer this.
2) Automatic dimming of bright static parts of an image.
3) Pixel-shifting. This is not a very effective approach and usually operates in tandem with overscan.
RGB OLED can suffer from a colour shift over time due to the relatively short lifespan of the blue emitter material. RGBW WOLED (as used in LGD panel TVs) is more resistant to this.
It will be very interesting to find out what the situation is in regards to Apple's OLED phones. As this technology develops manufacturers may be able to better deal with the aging issues. Maybe Apple have come up with something.