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I would be surprised if Apple was still in a top position in ten years.

Most tech companies peak around ten years and then innovation drops.
 
I also feel that Apple is now pricing their iPhones like a computer like it is.
Without shopping, I'm pretty sure you can get a MacBook for about 1000 as well as a iMac for around 1200.
These are their lower end models, but I'm sure you get the idea.
 
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