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Apple's iPhone sales in China surged by 52% in April, reflecting a significant rebound driven by aggressive price cuts and renewed consumer demand, Bloomberg reports.

iphone-15-series-store.jpg

The surge in shipments from 2.3 million units in April 2023 to 3.5 million units in April 2024, revealed in data from the China Academy of Information and Communications Technology (CAICT), follows a series of strategic price reductions from Apple aimed at boosting sales in the region. The iPhone's recovery in China is part of a broader resurgence in the smartphone market, which saw overall sales rise by 25.5% to 22.7 million units in April. The CAICT data revealed that iPhone sales contributed significantly to this growth.

This change comes after a challenging start to the year for Apple in China, where the company experienced a 37% slump in sales during the first two months of 2024. The recovery began in March with a 12% increase in shipments, continuing into April.

Apple's comeback strategy in China involved substantial discounts on iPhones, with price cuts reaching up to 2,300 yuan (approximately $318) on its official Tmall site. These discounts, which are double those initially offered in February, were part of an aggressive campaign to compete with local companies like Huawei.

Bloomberg noted that Apple's market share in China may soon stabilize, as consumer interest in upgrading to new iPhone is increasing. A recent survey indicated that more than half of Chinese consumers are willing to spend over 4,000 yuan (approximately $550) on their next phone, a significant rise from the 33% who currently use premium handsets. This trend toward "premiumization" is expected to benefit Apple just four months away from the debut of the iPhone 16 lineup.

Article Link: iPhone Sales Recover in China Amid Surge in Smartphone Demand
 

one more

macrumors 601
Aug 6, 2015
4,613
5,857
Earth
“The ‌iPhone‌'s recovery in China is part of a broader resurgence in the smartphone market, which saw overall sales rise by 25.5% to 22.7 million units in April.”

I wonder what the reason for this “broader resurgence” is, considering the state is still prohibiting their employees from using iPhones and we did not have any significant recent changes in the smartphone tech over the last few years.
 

sc00ba

macrumors member
Feb 6, 2024
37
130
Yeah I'm sure it would have nothing to do with being looked upon unfavourably for owning an iPhone in China versus owning a Chinese companies phone in China🙄.
 

Sevendaymelee

macrumors 6502a
Mar 27, 2016
587
851
I just don't understand how people aren't bored with smartphones, yet. When I got my first, back in 2011, it was an iphone 4s, and it absolutely blew my mind. I loved it and used it all the time for just about everything.

But that was thirteen years ago, and my current phone is still basically the same thing. It's a slab of glass. It has apps. It makes calls, sends texts, plays the same types of games--it's just a thing now, like utilities or a t-shirt. So when I still see people mindlessly obsessed with their phones, I'm always like... how?

It boggles my mind.
 

ginkobiloba

macrumors 6502a
Jul 2, 2007
642
1,787
Paris
“The ‌iPhone‌'s recovery in China is part of a broader resurgence in the smartphone market, which saw overall sales rise by 25.5% to 22.7 million units in April.”

I wonder what the reason for this “broader resurgence” is, considering the state is still prohibiting their employees from using iPhones and we did not have any significant recent changes in the smartphone tech over the last few years.
sometimes when you prohibit something, it makes it even more desirable.
 
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klasma

macrumors 603
Jun 8, 2017
6,263
17,612
“The ‌iPhone‌'s recovery in China is part of a broader resurgence in the smartphone market, which saw overall sales rise by 25.5% to 22.7 million units in April.”

I wonder what the reason for this “broader resurgence” is, considering the state is still prohibiting their employees from using iPhones and we did not have any significant recent changes in the smartphone tech over the last few years.
The "broader resurgence" is likely due to the new Huawei models last month: https://www.reuters.com/technology/chinas-huawei-start-selling-pura-70-smartphones-2024-04-18/
 

Retskrad

macrumors regular
Apr 1, 2022
193
647
The popularity of smartphones continue to amaze me. It’s a device made for procrastination. Social media, YouTube, Netflix - literally everything unproductive is readily available in your pocket wherever you go and it takes no effort to waste meaningful time of your life day, in and day out. Here’s the kicker: we give smartphones companies thousands of dollars, sometimes yearly, to help us erode away our time. Are we that careless about out precious time on earth, time that we’ll never get back?
 

klasma

macrumors 603
Jun 8, 2017
6,263
17,612
The popularity of smartphones continue to amaze me. It’s a device made for procrastination. Social media, YouTube, Netflix - literally everything unproductive is readily available in your pocket wherever you go and it takes no effort to waste meaningful time of your life day, in and day out. Are people that careless about their precious time on earth, time that they’ll never get back?
What are you doing here?!?
 

turbineseaplane

macrumors P6
Mar 19, 2008
15,502
33,901
I just don't understand how people aren't bored with smartphones, yet. When I got my first, back in 2011, it was an iphone 4s, and it absolutely blew my mind. I loved it and used it all the time for just about everything.

But that was thirteen years ago, and my current phone is still basically the same thing. It's a slab of glass. It has apps. It makes calls, sends texts, plays the same types of games--it's just a thing now, like utilities or a t-shirt. So when I still see people mindlessly obsessed with their phones, I'm always like... how?

It boggles my mind.

I think it’s because most of us are not normal users.

What I see anecdotally is people that are completely addicted to a huge variety of apps on their phones.

They basically have a little casinos in their pocket

Other than messaging and taking photos, I like to use my phone and be done with it as soon as possible. I don’t really enjoy using it. I sort of do it reluctantly.
 

Warped9

macrumors 68000
Oct 27, 2018
1,689
2,336
Brockville, Ontario.
I just don't understand how people aren't bored with smartphones, yet. When I got my first, back in 2011, it was an iphone 4s, and it absolutely blew my mind. I loved it and used it all the time for just about everything.

But that was thirteen years ago, and my current phone is still basically the same thing. It's a slab of glass. It has apps. It makes calls, sends texts, plays the same types of games--it's just a thing now, like utilities or a t-shirt. So when I still see people mindlessly obsessed with their phones, I'm always like... how?

It boggles my mind.
For new owners where it’s their first phone they could be experiencing the same fascination as you once did. For others I suspect it’s not so much the phone, but what they’re doing on them: games, social media, the incessant chatterr of texting and email, etc. i really think it is addictive for many people.

Humans are social animals where many, if not most, crave interaction with others. These devices allow people to experience a sense of connection with something or other people. And it all feeds on itself. The perhaps unintended consequence is it has damaged people’s ability to interact with others more naturally in the real world. Hence reports of a significant rise in loneliness. Interacting on a phone is not the same as interacting in person, but it’s an exercise in trying to maintaining that interaction even if it’s not as satisfying.
 

winxmac

macrumors 65816
Sep 1, 2021
1,192
1,404
Lower the prices on developing countries and increase the prices on developed countries...

Report back how the sale volume will go afterwards...
 
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Saturn007

macrumors 68000
Jul 18, 2010
1,514
1,401
In fact, another tendency may be even more prevalent on MR!

News reports or comments critical of Apple are debunked, decried, or rationalized away, while good news or intriguing reports are accepted as fact even if based on questionable sources or limited, flawed, or unknown samples.
 
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