There's no doubt that the iPhone has a sweet high-resolution screen. But what I'm curious about is how legible a full page site actually looks like when holding the iPhone vertically. In other words, if you look at the commercials and see the user access the New York Times website, is the text of all six columns on the page actually readable without zooming? I can't seem to tell even after scrubbing through the clips frame by frame. If that's the case, than that's just freakin' sweet!