iPhone SE - updated every year?

Discussion in 'iPhone' started by akm3, Aug 10, 2016.

  1. akm3 macrumors 68020

    Nov 15, 2007
    do we have any expectation that the iPhone SE will receive regular updates alongside the flagship iPhones?
  2. joeblow7777 macrumors 603

    Sep 7, 2010
    Your guess is as good as anyone's. I guess it depends on how profitable it's been.
  3. ABC5S Suspended


    Sep 10, 2013
  4. Dirtydutch macrumors 6502a


    Sep 19, 2015
    I would assume if they're toying with the idea of a 3 year cycle for the flagship the SE will be at least that
  5. T'hain Esh Kelch macrumors 601

    T'hain Esh Kelch

    Aug 5, 2001
  6. OneMike macrumors 603


    Oct 19, 2005
    If apple operates like apple in the past. The same SE will be sold at a price drop. Then free. Then removed.
  7. QCassidy352 macrumors G4


    Mar 20, 2003
    Bay Area
    I'd bet it all that the 4" model won't be updated next month. I also think it's unlikely it's updated next spring.

    My guess is the current SE is sold at its current price until at least September 2017. At that point, anything can happen (and it probably depends on sales): updated, dropped entirely, or left to languish.
  8. HarryWild macrumors 65816


    Oct 27, 2012
    Apple position the SE as it answer to the budget phone segment! It still only $100 less but many salespeople not working in Apple retail stores call it the budget iPhone!
  9. QCassidy352 macrumors G4


    Mar 20, 2003
    Bay Area
    It's $150 less than last year's model and $250 less than the flagship. That's significant.
  10. joeblow7777 macrumors 603

    Sep 7, 2010
    It definitely won't be updated next month. It's what, 6 months old? The question is will it even be updated in 2017.
  11. RedOrchestra, Aug 10, 2016
    Last edited: Aug 10, 2016

    RedOrchestra Suspended

    Aug 13, 2012
    Depends what they find lurking around out back in the warehouse scrap heap ... heck, this iteration was assembled from spare parts, production over-runs, and cast-offs.
  12. abdulkar.im macrumors 68000


    Feb 22, 2014
    I don't think they'll update it at all, they gave it the name SE for a reason...
  13. 12vElectronics macrumors 68040


    Jul 19, 2013
    It'll probably be a 2 year cycle phone. Someone who only wants the cheapest iPhone will generally be someone who doesn't need the latest and greatest and will upgrade slower..
  14. teknikal90 macrumors 68030


    Jan 28, 2008
    Vancouver, BC
    Since iPhone 3GS, Apple has kept the previous model at $100 cheaper than the current model. When the iPhone 5S came out, they decided to do away with this tradition and instead come up with the iPhone 5C, likely to squeeze some more profit margin on the low end.

    Today, Apple had gone one further than that by introducing an even lower tier of iPhone. This is of note during the recent earnings calls as Apple's ASP has trended downward because of the introduction of these lower cost models. The line up right now looks like this.

    - 6S Plus - $749
    - 6S - $649
    - 6 Plus - $649
    - 6 - $549
    - 5SE - $399

    So iPhone now ranges between $399 to $749. I think that spread in iPhone prices likely will not narrow down given that Apple's focus is now towards developing nations like India (hence the downward trending ASP, I think partly financed by the outrageous $749 6S Plus). So there's likely going to be a $399 iPhone going forward. The question is now, which model?

    I think the 6 is likely not going to take the place of the SE next year given that the SE is actually in some ways an upgrade. Apple is pushing Force Touch, it's plausible that the 6 will be discontinued. I think that it is unlikely for the 6S to take that $399 spot given that the natural progression would be for the 6S to take the $549 spot currently held by the 6. Apple wouldn't and should sacrifice that potential margin.

    What I think will happen...
    1. Year 1: Apple introduces iPhone 7 Pro, on top of the iPhone 7 plus at $849. Apple cuts the price of iPhone 6s to match current iPhone 6's prices and discontinues iPhone 6. iPhone SE receives a $50 price cut. This widens the range of prices to $349 - $849. I think this is ideal.
    Year 2: Apple introduces iPhone 8. iPhone 7 line receives a $100 price cut and iPhone SE is updated with iPhone 7 internals.

    I think the SE will have an 18 month lifespan to begin with but I do think that going forward, it will be an annually refreshed phone to be competitive in developing markets.

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