Really illuminating thread, many thanks to all the experts here for their comments and explanations.
Apple has never used "real" people talking about product attributes before.
I guess someone's never heard of the "Switch" campaign before.![]()
And yes, the Switch spots starred regular people, not actors.
I'm still not entirely convinced the switcher ads were real people and not actors. Something about it just doesn't ring true, especially that Brooklyn fella who "hated Macs all [his] life".
I imagine that the numerous typos also indicate this.
Wow you would think that a commercial requesting ethnicity, will have
slots open for hispanics specially in new york city.
I guess we are not marketable, i was ready to apply 2 ;(
I hear the next Get A Mac ad is going to have Hodgman "blacked up" like a minstrel too.