While I am not a big fan of AT&T, I think the cell industry as a whole is bleeding consumers dry. Think about it, we pay a monthly cell fee which includes a set amount of air time. Unlike my home landline phone, I get charged for incoming calls on my cell phone. This makes no sense to me. So if I answer a call without seeing the caller ID and it turns out to be a wrong number, I get charged for it. Why consumers agreed to keep buying into this type of pricing is beyond me. And now we have to pay a monthly fee for iPhone tethering, this is just crazy and I don't understand why. We already pay for a data plan, so what difference does it matter if the data goes to an iPhone or a computer? True the computer would use more data from the plan but 3G isn't exactly fast for a computer, at least not in my area. Since service providers seem to want to go to a pricing tier now, they will get even more money from consumers in overage fees. I know many think they won't go over the limit based on what they use now. But new devices and services will result in larger downloads. Seems like we finally got to a point where home internet service gets unlimited downloads (unlike the early AOL days), and now we seem to be going backwards. Maybe I am just venting and sick of being nickel and dimed to death.