Reading all these people who are still cranking on about blackberries and nasty little joypad orientated phones running what amounts to win95 shareware apps I got to thinking about the iPhone and just how actually stunningly great it is when I thought I'd put my conclusions together since they reveal a pretty interesting outcome ; * iPhone runs on a version of OSX - which is itself a version of Unix. Apple took 10 years to get OSX to the state is in now and they are one of the finest tech companies in the world. Only Microsoft has a chance to catch Apple’s in the mobile operating system front but as history shows it will suffer from classic Microsoft bloat. Nokia, Motorola, Samsung etc can only compete with Apple by licensing Microsoft S/W. Yet again the two founding pioneers of the modern world do battle... Yet again their offerings will represent the philosophies of their parent companies. You all know what these are but this time the game is slightly different because the hardware tech has to be so tightly integrated with the S/W. * IPhone represents an evolution of the finest Digital music player in the world. After 5 years as leader in this field the competition stand looking on, even as yet, unable to fully understand the Apple Ipod business model. Only Microsoft seem to have an understanding here and they are playing catchup very badly. * iPhone is gen 1 software but running on beautiful solid Apple hardware. All limitations, oversights and new directions can relatively easily be fixed, installed and updated automatically via iTunes. No other company does this as flawlessly as Apple. ...and Finally the last and greatest point ; * Only Apple is in total control of it’s hardware and the OSX software that runs on it. On this point, even Microsoft can not compete since the likes of Nokia, Motorola, Samsung are NOT in control of the evolution of their own product market. They can ONLY make new hardware for a Microsoft’s O/S and VICA VERSA! Steve Jobs has finally found the area of tech where the company that controls both the hardware and the software WINS! And that is what makes iPhone the greatest technology with the most potential on the planet today. And the final coup de grace - EVEN Microsoft can’t compete unless they become a hardware company - just like Apple. Zune illustrates they understand this but are playing catchup badly since they are having to learn in a few years, what Apple has been since it's inception!