There no mention on apple.com/au about the phone actually launching on 30 July so we're all assuming that based on a press release. Also, since it's now Wednesday and the phone is still not available to pre-order (unlocked, at full price) from the online apple store, I can't see how this will be in customers' hands by Friday. It's unnervingly quiet on the Apple website. Something's definitely wrong. We were able to pre-order the iPad two weeks before it launched and it was guarantee to ship by launch day. How is this going to be possible with the iPhone 4?