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I'm really curious as to the intended market for this product.

First thing that came to my mind was the Paparazzi. They could take that pic of the scantily clad starlet and upload it to TMZ in seconds. Quality isn't usually a big concern for them.
 
I am going to create the pants to go along with this. They will have really wide and deep pockets to fit your phone with an attached 300mm lens. They will be called the "Hey, is that an iPhone with an SLR lens attached to it, or are you just happy to see me?" Pants.
 
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