Before everyone gets all riled up and flinging insults and frivolous comments at me or each other, I am hoping people can put their emotions aside and their thinking caps on, so I can get educated and well-formed responses on this matter. I am a big iPhone and Apple fan (had every generation on their opening days), and I am somewhat in that "70%+ satisfied group" when it comes to AT&T Mobility (nothing beats simultaneous voice/data, SIM swapping, and generally accepted technology around the world). I know that if it was exclusive on any other carrier, we'd probably having similar growth issues, as stated in the Wired article. And, since I'm a big supporter of Apple, the iPhone, and AT&T, I'd want everyone to have it, too. The $199 starting price is a fairly easy pill to swallow for a device that does so much. That being said, I've run into a number of people who are resistant in getting the iPhone, or any smartphone for that matter, simply because of the imposed data plan. Granted, AT&T recently made that pill easier to swallow also with the new data plans of $15 and $25 for 200MB and 2GB, respectively. Some of these people, including my parents and grandparents, are constantly at home or in a Wi-Fi area, making even that extra $15 a month nothing more than wasted money. So my question is, why should a smartphone be charged a "premium" for cellular data that might not or definitely not be used? You're probably itching to reply back, but let me bring up some additional detail and arguing points. For those who will say, "Why not get an iPod touch? There's no contract," or "If you can afford an iPhone, you should be able to afford everything that goes with it." The iPhone is still a phone, whereas the iPod touch is not. If I needed to contact my grandmother, for instance, that number and her iPhone would ring, regardless if she was in a Wi-Fi hotspot or not at the time. The iPod touch would have to be in a Wi-Fi hotspot in order for a VoIP application to work. Also, $15 is $15, no matter how you slice it, and I know you wouldn't willingly throw $15 into the wind every month for two or more years straight, knowing you'll get nothing out of it. A data-less iPhone is not a useless device. Not everything requires data service. There are hundreds of thousands of apps in the App Store, and some of them run perfectly in Airplane Mode or in a tunnel on the subway. Not everyone wants or needs multiplayer, nor do many apps require you to be connected to the cloud to use. Wi-Fi is more than enough for a lot of people. FaceTime is Wi-Fi only for now, and since AT&T and its users were bitching enough about their network issues for the past three years, they should be more than willing to accept iPhone users who don't want to suck up their 3G data, so long as they can get past the huge green dollar signs in front of their greedy, beady eyes. Wi-Fi hotspots are more prevalent now than ever before, and they're only getting bigger and more spread out, making 3G data even secondary in some places. The data plan does not apply towards the subsidy. Although it's been argued many times and many threads before, it's the actual voice plan and contract that really holds the key to the subsidized price and therefore the ETF. Even if you were to cancel your contract or buy an iPhone straight out, placing that iPhone on an AT&T account may be subject to a data plan automatically tacked on to the number. This is due to the database of IMEI numbers that AT&T knows about, and the only way around this is by purchasing an iPhone outside of the country. If you haven't gotten a text message warning on your no-data iPhone 3GS or 4, you're just lucky. AT&T maintains that they had these new plans in place to prevent unnecessary overages. However, it's known that Cellular Data can be turned off in the iPhone's Network settings. In fact, you can't (legally) turn on Internet Tethering without calling AT&T to turn it on, so why can't they just turn data off the same way? Also, the iPad 3G is a perfect example of where a SIM card without an activated data plan will simply prompt to you activate with AT&T, and you'll get no data if you don't, or if you go over. So, the overage thing is bunk. I'm really happy with the iPhone 4, and dumbphones are going the way of the dodo. I just don't want to see people choosing something dumb (pun intended) because of these impositions by AT&T, or any other carrier, for that matter. Just as people argue that they shouldn't be charged the additional $20 for tethering feature (with no added bandwidth, mind you), I'm also for people being able to get an iPhone 4 or any smartphone without having to cough up a data plan, especially when it really can be turned off at either the network or the phone's end. What's your take on this?