imo, apple is onto something big with this new form factor. The X size is just so perfect it makes the Plus’ look toyish. 5 years ago it was bigger the better, now with phablet size phones dime a dozen, the X breaths some fresh air into the cellphone market. With smaller phones regain popularity, apple also carves up market share for the dying iPad mini line. An iPhone X and an iPad mini will not be as redundant comparing to a Plus size iPhone and an iPad mini. I can see a new generation iPad mini coming next spring.