iPhone X iPhone X Price Drop Coming Soon?

Discussion in 'iPhone' started by omelet1978, Dec 27, 2017.

  1. omelet1978 macrumors regular

    Sep 22, 2012
    I was just wondering if people here thought that the iPhone X was going to see a price drop soon given the latest news reports.

    The one below is an example where it states Apple was expecting to sell 50 million units but instead is going to sell 30 million. Also it appears the wait at the stores is over and they are fully stocked with iPhone X’s and it seems like usually it’s a lot longer.

    The price is what’s holding me back to be honest. A 256gb iPhone X with AppleCare is roughly $1450...that is too much. I think they need to drop the price $200 or so and it’ll sell a lot better. Below is an example of the many news articles going around.

  2. LoveToMacRumors macrumors 68020


    Feb 15, 2015
    Happens with Samsung and others, not happening with Apple. I understand what you mean though, the iPhone X is very expensive.
  3. wbc1 macrumors newbie

    Nov 2, 2017
    The main reason for a lower expected volume next quarter from 50 to 30 is because of better production causing more units sold this quarter, hence lowering the demand for the next quarter, nothing to do with the product not selling well.

    It is very unlikely apple will drop the product of their flagship device before a new release. However, there is possibilty that the iPhone X will drop to $899 or $799 upon the release of the new flagship in Sept 2018 as that will take over the $999 price point.
  4. cyclingplatypus macrumors 65816


    Mar 15, 2007
    The first price drop you will see for the X is when it hits the refurb store, then another when v2 is released. You might see a carrier discount but I doubt it will be widespread. Apple took a page from Microsoft XBX playbook, when they released their X - it isn't meant to be for everyone and they knew it. My thoughts on the X is it is a way to mass test FaceID and the price point (and I own an X, both Xs actually...2017 for me was the year of the X).
  5. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    This. Your post is entirely accurate. And the Microsoft example is absolutely perfect in comparison. When Phil spencer for Microsoft announced the Xbox one X, he mentioned in an interview that the Xbox One X was not going to be for every gamer because of the price point and its a different experience for certain gamers, and that the Xbox one S would be the primary choice because It's cheaper and more fitting for those with Non-4K TV.s.

    And That's Exactly how I view the iPhone X, is that Apple didn't directly admit this, but the iPhone X is not for everyone. That's why they have the iPhone 8 and other iPhone models to meet those options for consumers at different pricing options.
  6. DNichter macrumors G3


    Apr 27, 2015
    Philadelphia, PA
    Haha, no. I am sure Apple is very happy with their iPhone sales this year.
  7. Newtons Apple, Dec 27, 2017
    Last edited: Dec 27, 2017

    Newtons Apple macrumors Core

    Newtons Apple

    Mar 12, 2014
    Jacksonville, Florida
    At most Apple would drop the X by $50-$100. No way they would drop by $200.

    They will do something after the first of the year.

    They may not sell discounted X units, but they will allow Best Buy to do it for them.
  8. TechNismo macrumors 6502


    Oct 22, 2017
    Apple themselves won't reduce the price until, the next generation release of iPhone's in fall 2018. However, carriers are most likely going to give rebates and offers as they usually do.
  9. barkomatic macrumors 601

    Aug 8, 2008
    Even if it doesn't sell as well as expected, I don't think Apple would lower the official retail price. What you may see are carrier deals at some point though.

    Next year, Apple is rumored to release lower priced models that have FaceID with LCD screens and perhaps other diminished specs.

    This is Samsung's big chance. If the S9 and Note 9 (or whatever they are called) are a hit and have some interesting innovations then I think they can steal more of Apple's thunder. The next Note in particular may have a fingerprint reader under the screen which a lot of people would go for if they pull it off right.

    The iPhone X is really nice device and I enjoy mine but it's a one trick pony with FaceID being the only significant innovation. I predict that sometime in the next few years Apple will eventually allow more customization -- though maybe not as much as Android allows.
  10. thesaint024 macrumors 65816


    Nov 14, 2016
    suspension waiting room
    Good question. It's not standard Apple playbook, but the X is a different animal with different expectations. My mind wouldn't be blown if they did a $100 discount. But as others have said, I see it more likely that they "authorize" resellers or carriers to offer discounts like getting a gift card or something. But who knows, this $1000+ barrier is a new world.
  11. omelet1978 thread starter macrumors regular

    Sep 22, 2012

    Here is another article. It states that the iPhone X is getting 30% of sales...BUT the iPhone 8/8+ are getting around 40% of sales, so it appears that customers aren’t jumping ship but just getting the regular 8.

    So one way to look at it is that the X is bringing people in, and they are buying iPhones just not necessarily the X. That might be a stretch though and I still think it’s too expensive.
  12. NoBoMac macrumors 68020

    Jul 1, 2014
    Not going to happen, at least from Apple's end.

    The original iPhone did drop in price around March 2008, and then the 3G was also lower in price. However, the price drop caused a stink, and people got rebates, if I recall correctly. Apple won't make that mistake again.

    Also, a down sales quarter is relative. Again from memory, for example, Samsung sells about 60 million units of their flagship over the course of a year. Apple has already sold pretty much that many units in one quarter. Conservative estimate on margins of 3%, you are looking at over 1B in profits. But guessing margins are much larger: a conservative 30%, that's just about 18B profit.

    If Wall Street is not happy about sales, Apple can always announce a stock buy-back with all the money they have in the bank, boosting the stock price back up.

    Or: the X is a luxury item vs. a mere mortal's smartphone. Everyone has a smartphone, not everyone will have an X, but might aspire to it. Luxury car makers don't drop the price of their luxe-iest cars just because they don't sell as many units as say a Toyota Camry.
  13. pbaker103 macrumors member

    Oct 27, 2017
    Don't think apple will drop the price of the X before the 2018 flagship phone(s) are out. They may authorize carrier's to offer discounts similar to the deals offered for the 8/+ this holiday season. They'd sell a lot more X's if carriers offered a BOGO deal or buy one get one half off
  14. nviz22 macrumors 603


    Jun 24, 2013
    Carriers aren't being aggressive with iPhone X pricing to begin with. They might offer a trade in deal to eat some of the cost, but a lot of the offers are not that great. Only things that they're aggressive with is BOGO deals with the 8/8+ included in some facet with an X purchase or another BOGO with the 8/8+. They know people will buy the X, even if it is 30 mill shipped or 40 mill shipped.
  15. Treyhunna macrumors regular


    Jan 2, 2017
    u go have to pony up that bread homie. No price drops on deck until next release.
  16. JediZenMaster Suspended


    Mar 28, 2010
    They need to leave the price right where it is. It was obvious the X was not going to be for everyone and this is why products are at different price points.

    The era of thousand dollar smart phone is here and if barrier is too high then there are plenty of other options at lower price points but expect flagship iPhones and other phones with leading features to be at or above 1000.
  17. nviz22 macrumors 603


    Jun 24, 2013
    They can keep the price points high because people will buy them, especially if marketing compels people to abandon products into the first year or second year. Apple's marketing is really good because many could be compelled into thinking Face ID is a "need" rather than a "want." Face ID is nice and all, but it can be considered gimmicky. Face ID isn't head and shoulders better because it adds the swap up function vs just a simple FP sensor press while the screen is off to unlock a device.

    Rather use a product for many years than readily replace it every so often since it's getting too unreasonable for me to consider the annualized upgrade options. Not interested in creating an additional $50 monthly expense either.
  18. JediZenMaster Suspended


    Mar 28, 2010
    I’m guessing the marketing machine is only as good as the folks who fall it.

    Your right with the need vs want. We will truly see if Face ID is really something revolutionary when the copycats make their own.

    Huawei is already coming for Apple with that. So gimmick or not it’s here to stay until the next thing.
  19. nviz22 macrumors 603


    Jun 24, 2013
    Well, I considered the Android's "recognized face" concept with Smart Lock to be gimmicky. With the iPhone X, it is forced to be the only major biometric security measure. Samsung's one makes it more gimmicky since the feature can easily be bypassed. With Apple spending a lot of time, resources, and money into "Face ID," other OEMs will be pressed into doing the same thing. I doubt Synaptics' under the glass FP sensor will be worth much to consumers.
  20. mtneer macrumors 68030


    Sep 15, 2012
    The only Apple products I can recall with a price drop before a successor device was in place are the original iPhone and the first generation 13" retina MBP.
  21. Anna16 macrumors newbie


    Dec 21, 2017
    If the iPhone X price drop soon, I will go and buy it to replace my iPhone 6S.
    But I don't think it will drop till the next new iPhone come out. :(
  22. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    If anyone was specifically looking to see when Apple will lower the price of the iPhone X, that won't happen until the 2018 September keynote when the new iPhones are announced.
  23. quietstormSD macrumors 6502a


    Mar 2, 2010
    San Diego, CA
    If anything carriers will have deals for them and recoup the discount through their plans. I don’t think Apple has ever dropped the price of an iPhone mid product cycle except for the first iPhone.
  24. Shinigami301 Suspended


    Jun 5, 2010
    cogito, ergo zoom.
    Recalling the backlash they faced after the price drop on the original iPhone, no, they probably won’t repeat that.

    On the other hand I seem to recall buying my original iPhone after the price drop.

    As a heavy traveler, it took me some time to get over the concept of a phone with a sealed in battery. Back then, we didn’t have many cheap, reliable portable power bricks.
  25. pika2000 macrumors 601

    Jun 22, 2007
    The X will never get a price cut, unless it magically goes into the refurbished section, which is rare for iPhones (only the 6S entered refurbished, and that's because Apple upgraded the storage of the main lineup, leaving the lower storage tiers for refurbished).

    Next year, IMO there will be no X, as the form factor will be the standard on the regular iPhones. I mean what's the point of the X is a cheaper regular iPhone also has the Face ID and edge to edge screen.

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