iPhone XR iPhone Xr and the Apple pricing in Europe

Discussion in 'iPhone' started by bmot, Sep 14, 2018.

  1. bmot macrumors regular

    Joined:
    Feb 25, 2016
    #1
    The new iPhone Xr costs $749 (~642€) in the US.
    And Apple wants between 849 - 889€ for the same phone in European countries.
    The taxes in EU country are between 19-25%.
    That means after taxes and shipping Apple wants a premium of around 80€ for the same phone sold in the EU.
    What do you think are the reasons for this decision?
     
  2. simply_sami macrumors member

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    Sep 9, 2016
  3. flameproof macrumors 6502a

    flameproof

    Joined:
    Jan 14, 2011
    #3
    It's not just in the EU, USA is worldwide by far the cheapest for iPhones.

    You can compare all official iPhone prices conveniently here:

    https://iphone-worldwide.com
     
  4. dumastudetto macrumors 68040

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    Aug 28, 2013
    #4
    There are additional import duties to be paid in the EU economic area and business costs.
     
  5. Gav2k macrumors G3

    Gav2k

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    Jul 24, 2009
    #5
    Your also forgetting the US price will have tax applied depending on state
     
  6. bmot thread starter macrumors regular

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    Feb 25, 2016
    #6
    Which beyond the import taxes?
    --- Post Merged, Sep 14, 2018 ---
    The stated US baseline price i calculated based on already contains the US taxes.
    --- Post Merged, Sep 14, 2018 ---
    Are you saying the reason is nationalism?
     
  7. itsmilo macrumors 68020

    itsmilo

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    Sep 15, 2016
    Location:
    Europe
    #7
    At least in Germany they also have to pay the copyright holders agency GEMA a certain amount
     
  8. bmot thread starter macrumors regular

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    Feb 25, 2016
    #8
    I think this not even close to the mentioned 80€, do you have any numbers on that?
     
  9. itsmilo macrumors 68020

    itsmilo

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    Europe
    #9
    Sorry this was in reply to the „what else?“ from the poster above me
     
  10. adrianlondon macrumors 65816

    adrianlondon

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    Location:
    Switzerland
  11. bmot thread starter macrumors regular

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    Feb 25, 2016
    #11
    This might be the lowest price for this iPhone in Europe.
     
  12. adrianlondon macrumors 65816

    adrianlondon

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    Nov 28, 2013
    Location:
    Switzerland
    #12
    Almost everything else here is crazy expensive, so at least we can get a bit of value on Apple products :) I think it's because our VAT is only 7.7%. For me, iOS12 is doing a sterling job in keeping my 6S useful so I won't be upgrading anyway. And I don't wear a watch.
     
  13. bmot thread starter macrumors regular

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    #14
  14. Dranix macrumors 6502a

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  15. meme1255 macrumors 6502a

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    Jul 15, 2012
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    Czech Republic
    #16
    In English the correct word is warranty, Garantie is only in German (and we have no Garantie, "nur" Gewährleistung in the EU. I have no idea how to translate that in English). You know what I am talking about.
     
  16. bmot thread starter macrumors regular

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    Feb 25, 2016
    #17
    And there is just one year of warranty in Germany (two years of “Gewährleistung“). Also the higher price is not Germany exclusive. Can’t be the reason therefore.

    I find it very interesting that so far nobody seems to know the actual reason behind the higher price of the iPhones in the EU, apart from the nationalist argument.
     
  17. Enclavean macrumors regular

    Enclavean

    Joined:
    Jun 14, 2018
    #18
    €909 in Norway, doubt its because of fees and more just “because they can”. They likely have people checking how much people in each country are willing to pay beyond their original profit margin, rich European countries would probably suffer greatly.

    The iPhone XS starts at almost $1500 here... ridicolous
     
  18. rmoliv macrumors 6502a

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    Dec 20, 2017
    Location:
    Lisbon, Portugal
    #19
    It has nothing to do with how rich the country is. It's mostly VAT that increases more or less the price. I don't live in any of the wealthiest EU/EEA member-states however the VAT is 23% here (Portugal). iPhone XR starts at 879€, iPhone Xs at 1179€ and iPhone Xs Max at 1279€.
     
  19. Krayzkat Suspended

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    Apr 22, 2011
    #20
    I think they mean ‘guarantee‘.
     
  20. zanoii macrumors member

    zanoii

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    Jan 27, 2008
    Location:
    Sweden
    #21
    The 256 GB iPhone XS is more than $200 more expensive in Sweden than in the US, event without Sweden's 25% VAT.
     
  21. bmot thread starter macrumors regular

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    Feb 25, 2016
    #22
    Did you actually read the first message?
     
  22. meme1255 macrumors 6502a

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    Czech Republic
    #23
    There's a difference between guarantee and warranty. There is no direct translation of Gewährleistung to English I am aware of, that's why I have used the German terms.
     
  23. Smartass macrumors 65816

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    Dec 18, 2012
    #24
    Whatever the price is for Xr, it is too much.
     
  24. NJHitmen macrumors 6502

    NJHitmen

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    Oct 8, 2010
    #25

    No it doesn’t. State sales tax will be added to that $749 price (except in the handful of states which don’t collect this tax, like Delaware).
     

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38 September 14, 2018