Are you implying Apple should sell the Max for $450 and not turn a profit from it as a for-profit-business? That $450 price-tag doesn't include employee pay, R&D, marketing, acquiring companies that benefit the iPhone UI, UX, and hardware.
Because overhead and engineering and labor are free.
Gotta love that markup. Wish I could get into a business like that.
Don’t be silly to assume that’s all profit. There’s a lot more that going into a phone then parts...Nice profit.
There is no overhead labor or engineering by offering 128GB base (vs 64).
You and TIMUSCA are 100% correct. Workerbees are understandably clueless about true business costs. As in this case workerbees see component cost and think “Oh, we will tack on a bit more for profit”, nope sorry it does not work that way. There is much more costs to any business pricing model than component cost. Business charge three times or more over their costs. They have to have money for what y’all mentioned plus money for their next purchase for selling to the public, many types of insurance, taxes, put money in savings, rent and utilities, upkeep money for the business, must consider shrink as well, left over money to feed their family and family needs. A business in a mall or strip mall and the like there is also CAM. A business needs to consider new and replacement equipment costs, contingency funds, money for raises and travel, employee expenses are astronomical, wow the cost list goes on. Component cost and sales price are not a zero-sum-gain, a business can not stay in business with even 100% pricing over product cost. Workerbees, go start and run a business, you will be shocked. Some folks sold their buisness to an employee yet remained on as an employee, they said they cleared more money as an employee with considerably less headaches.I love the people who just assume "$1200 phone - (cost of parts) = pure profit". Shipping, logistics, marketing, paying their engineers 6 figure salaries each, manufacturing, etc etc etc.
There is no overhead labor or engineering by offering 128GB base (vs 64). In 2018!!!!
The reason why Apple does it is to push people into 256 (which is eXSessive, but ultimately gives Apple even more profit). 64 is not enough these days (Before you all start saying why you need it - 4K60 videos, which Apple specifically bragged about). And not everyone wants to use the iCloud).
As i said before, Apple can do whatever they want as long as people continue to fall for this bs, but that still make them a douche company, while saying that they care about customers.
Don’t be silly to assume that’s all profit. There’s a lot more that going into a phone then parts...
I don’t know what you’re talking about, this is how every business works. You have your parts, then labour, in this case there’s manufacturing, shipping, advertising, the development cost not just for the hardware but the software that will support it for the next 5 or more years. Theres the overhead to keep the company assets paid (taxes, electrical bill, salary’s, waste, cleaning, etc) and only after all that is added up can you cone out with maybe 10-20% profit. That’s why older phones go down in price, you’re no longer paying the development or advertising costs anymore, parts are cheaper and more.Gotta love that markup. Wish I could get into a business like that.
You think it should cost $450?But it has a logo.![]()
Sure. But does your 'lot more' account for an approx 75% raw profit on cost of goods?
It's nice to know the general baseline.Sorry this ESTIMATE doesn't include development time, wages, advertising, packaging, research time etc etc etc
While a certain markup is undeniable, your post is incorrect. By changing a component, even if it’s just memory, they have to create an adapted line of production, track material, perform custom testing, and most likely submit and follow different paperwork for government approval. There is some important added cost there.
I don’t know what you’re talking about, this is how every business works. You have your parts, then labour, in this case there’s manufacturing, shipping, advertising, the development cost not just for the hardware but the satware that will support it for the next 5 or mor years. Theres the overhead to keep the company assets paid (taxes, electrical bill, salary’s, waste, cleaning, etc) and only after all that is added up can you cone out with maybe 10-20% profit. That’s why older phones go down in price, you’re no longer paying the development or advertising costs anymore, parts are cheaper and more.
There’s slot more to a product and service than what it cost for parts...
With Apple's economics of scale, i very much doubt thats the case. The real issue here is good old greed and ability to milk what market will bare (Would love to see the % of people who pay for the phone outright, vs those who have to finance it, or even better, how many sales would not happen if financing was not 0% or was not available at all)
Don’t think they actually make that much profit per device. There more than just the parts for and product and service. You’re looking at manufacturing, shipping, advertising, research, development of not just hardware but software, company overhead and more. In the end they probably end up with no more than 10-20% profit on these devices and that normal for any business.Sure. But does your 'lot more' account for an approx 75% raw profit on cost of goods?
Do you think that Coca-Cola pays a can of soda $1.25? I’d be surprised if they pay more than $0.05 to manufacture one, actually I read estimates at about $0.02/can
Then you have to add to the cost of:
- Personnel (Same as apple)
- Shipping to stores (same as Apple)
- Advertising (same as apple)
- Legal crap (same as apple)
- Taxes (same as apple)
- R&D (same as apple, probably on a lesser scale)
- Repairs and adaptation of production lines (same as apple)
- Capital improvements (same as apple)
- Government crap (certifications, etc.) (same as apple)
- Unexpected expenses (same as apple)
- Sale Returns (same as Apple).
I don’t know what you’re talking about, this is how every business works. You have your parts, then labour, in this case there’s manufacturing, shipping, advertising, the development cost not just for the hardware but the software that will support it for the next 5 or more years. Theres the overhead to keep the company assets paid (taxes, electrical bill, salary’s, waste, cleaning, etc) and only after all that is added up can you cone out with maybe 10-20% profit. That’s why older phones go down in price, you’re no longer paying the development or advertising costs anymore, parts are cheaper and more.
There’s a lot more to a product and service than what it costs for parts...