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Hi,

My iPhone XS Max (bought on release) starts to have some image retention aswell as burnt in statusbar icons.
Do you think that’s Apple will replace it?

https://streamable.com/28k81

Honestly, the best advice anyone can give you, is take it to Apple, have them inspect it and see what they have to say. Every Apple store/genius technician will handle things differently, even though they do have a policy/procedure based on OLED screening, I would still have them look at it to determine if they think the severity would require a replacement, or if it’s a defect, or if it’s completely normal.
 
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Umm, burn-in a deficiency in the OLED design. It is not "normal" for a phone display. Design defects are covered by your warranty.
Not when Apple specifically mentions this on their website. “OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,”
 
Not when Apple specifically mentions this on their website. “OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,”

It probably be useful if you provided a link versus just quoting someone what Apple said.

For example:

https://www.macrumors.com/2017/11/03/iphone-x-display-screen-burn-in-normal/amp/

[This is what Apple said about burn-in/image retention when the 2017 X launched]-

This is also expected behavior and can include "image persistence" or "burn-in," where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We've engineered the Super Retina display to be the best in the industry in reducing the effects of OLED "burn-in."
 
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