When I was looking to buy an iPhone, the built in iPod didn't really strike me as something I needed. Sure it was cool, but I already had an iPod and I figured I wouldn't use it a whole lot. Nothing could be further from the truth. The iPhone really is the best iPod apple has ever made. The interface is slick, intuitive, beautiful, and fast. It makes the old click wheel seem ancient. Safari is cool, and useful. Google Maps is great and all, but the app I use most without question is the iPod. I didn't see that coming. Props to Apple for making a sweet iPod! And a phone. And an internet communication device.