Iphoto: How to disable auto-rotate

[uzi]

I've checked preferences and damn if I can figure how to see the "ture" image.. My cell phone camera turns the jpg 90 degrees and I need to correct this..

 

[yippy]

iPhoto does not auto rotate anything. The rotation is done by the camera or cell phone. However, iPhoto should have a button at the bottom to rotate pictures as well as the same option under the "Photos" menu at the top.