I'll tell you how. The cutesy lower case "i" is there to make you feel about the Ipod and Itunes like you feel about your sweet little kitty. Inanimate vs. animate characteristics aside, the minimal monetary difference between the Ipod and Itunes and your kitty, is somewhere around 50 cents a day in the kitty's favor, depending on the cost of your Itunes habit and the cost of what you feed your kitty. And, I bet it didn't cost most of you a minimum of over $50 an ounce to acquire your kitty.