cash flow and re:cash reserves
i will try to explain my point about cash reserves (i used to be a vice president of a dot.com in san jose before i became a techie) so i know how fast cash reserves could go down
i am not talking mba textbook here since i was one of thousands of first year mba students (with at least ten years of work experience) who ditched grad school midstream to make it in the valley...there is no better teacher than failure the first time out!
One day, I am supposed to plan a meeting with Paul Allen's people, the next, my CEO has to sell her gold range rover and consider going back to school
when your back is up against the wall and reporters are asking about the bad health of your company due to wall street ignoring your stock, it is common for CFOs (chief financial officers) to mention the still positive points a company has left to avoid focusing on the negative
a company makes money through sales revenue and through the investment world (through stocks, venture capitalists, angel investors, etc)
now when the money goes out for the everyday operating expenses, paying off suppliers, and research and development....it cuts into the money made from stocks, revenue, and cuts into the cash reserves
apple has thousands of employees and the research and development is not exactly cheap either...did you know it took apple 18 months to coordinate just the failed color schemes in the dalmation and flower power iMac?
when gil emilio had apple, the company was almost out of business yet they had strong cash reserves but they would have depleted them in a couple of years...it took steve jobs and his imac to save apple, not bolster cash reserves...what helped was that investors got interested in apple again and it helped with finacing the ibook, G4, and other great computers...now if they had relied on cash reserves alone, they would have gone back to the bottom
steve jobs does not own apple, the investors do and this stock market "paper money", while secondary to money made from sales like foocha mentioned, is still a vital part of a company and without it, a company can rip through its cash reserves
4 billion is nice, but try 90 billion for that "other" company which, while at 40 or 50 something a share, still has not lost 80 percent or more of its value in stock like apple, cisco, yahoo, and others in the valley
apple also has some of the most expensive multimillion dollar high profile print ads in major US magazines
many companies in the valley tried to work off of cash reserves and this didn't work well enough since the money had dried up from the stock market last year
apple may not be dead like a lot of mac users think it is, but it is not thriving like dell either who has arrived as top dog in the computer world...their only serious competitor compaq went down and got sold to hp which fortune magazine has characterized as two stones being tied together hoping it will float this time
now that i have thoroughly bored you with biz talk on a techie site, i want to apologize since i am a new techie (since '99) and it is the field i now choose for the second half of my life
i hope these observations help and it is not a stab at apple since i am a pc techie, microsoft certified to boot...yikes
but i use an ibook at home and macs are my primary computers now for almost 20 years but i am not quite a zealot yet because, while i am getting older and i am tired a lot, i still like to use my brain and think for myself and i hope i have the right to pick and choose the mac items i like and the ones i don't
that said, i think the ipod is cool, finally relating to "this" thread, and low sales (if they do occur) won't completely destroy apple or make them any less of a company in the eyes of most mac users