iPod Mini Justification

beat me to it. i think this article makes a lot of sense. when compared to other low capacity players, the ipod mini is right in there with them on price point vs storage. it was probably shortsided of people to diss the mini w/o checking all the facts. trust in the jobs, the jobs is good.

 

My girlfriend is ordering a pink mini-ipod thursday. Her justification "its cute". I have tried to talk her into the 15gb, but look are the key factor for her. Its like i saw posted in another thread, she wont justify $300 for storage, but she will certainly justify $249 for style. I have since gave up trying to get her to buy the bigger one, its her money, if she loves the pink ipod that much, well at least its not a dell p.o.s.

 

i have several girl friends who are getting the ipod mini in pink. just cuz it looks cool, one of them already has an ipod but is givng that to her brother just to get the pink one.

apple caters to all tastes, be it performance and pro line or the newbie, or looks and design, which all the products have, i guess the colors just make it easier to tap that market.

 

once it gets a bigger hard drive, i would get it... i like the new buttons, and the fact that it is about as large as a business card...

it's like when i first got my ipod, i was stunned by how small it really was. i can't wait till i see how tiny these are

 

i spoke to some people about the 50$ difference ... and many of them said that it's good enough for them

regarless of value for the buck

 

I was just having this conversation about a week ago with a few of my friends about the iPod mini.

I just bought a 15GB iPod for my boyfriend with my christmas bonus, so I had thought about maybe getting the mini before I had made my final decision.

Yes, the mini has comparable space to other digital media storage in the same market, but it seems to pale in comparison to the classic 3G iPods. Why sacrifice lots more storage (15GB=over 3 mini iPods worth of space) for "cool colors" and size? I never thought the classic iPod was bulky, so what's the big deal?

The price is also a big factor, obviously. 300.00 for 15GB, 250.00 for 4GB? I'm still baffled. I have no words. In mini iPod math, the 15GB iPod should be over 750.00.

I think the mini iPod is an excellent idea and it's a nifty little device, but at the price it's offered compared to the classic iPod in reference to the storage space is just way out there. Maybe when they drop the price I'll have to pick one up.

 

if you just wanted the biggest "value" (which is capacity, as you seem to imply?), then you wouldn't get an iPod to begin with. it's pricier than other large capacity mp3 players.

"value" can include designs and sizes too. (even if the original iPod is quite small already, some people like things as small as possible...)

btw, i still think the mini should have been $199, regardless of comparisons to regular iPods. i feel like that is a good price point to get people to buy them in bulk and entice people not all that interested in mp3 players initially to start taking a look at buying one. but i'm not a market analyst, what do i know?

 

every once in a while, apple does something that doesn't appear to make sense, but it works out phoenomenally for them. i think this is one of those cases. they wouldn't have put the thing on the market unless the demographic analysis showed a market to tap. we don't understand the appeal of the iPod mini, because we're techies, not consumers. consumers will make this work, and apple will be proven right.

paul

 

It makes a lot more sense when you hold one in your hand. Believe you me. And I'm not speaking hypothetically.

 

In the current context i meant is as gigabyte per dollar as value because we were talking exclusively about the iPods and no other product ... the girl was only interested about the iPod because she likes the 20 gig i got for Xmas and then 10 gig my friend bought a few weeks earlier.

but the reality is the mini is smaller ... and it comes in colors ... and the color gimmick will sell

 

I second that. I think the initial reactions to the original Ipod release back in Oct. '01 speak volumes about the tendency to misjudge the things Apple does before we fully understand them...

http://forums.macrumors.com/showthread.php?s=&threadid=500

I was dismayed at the price of the mini at first too, but to simply dismiss it as a bad call is forgetting the fact that Apple conducts impeccible marketing research.

I also agree that the people who are trying to compare these things to the classic iPods and making the "I can get 15G for $50 more argument" are missing the boat. The mini and the classic are two separate entities...

 

I have a feeling the Mini is going to be HUGE. Just wait till all the ads start showing up on TV. Everyone and their mother will want one.

 

I understand the point that was made. I understand that it was not created to compete with the classic iPod, but with similiar products with similiar storage capacity from different companies. It's about 4" smaller than the classic iPod; to me that's not small enough to justify the price difference. If you're already dropping 200+ dollars on such a device, why not just get a classic iPod for the additional storage; reguardless if you're using windows or a mac? What's the advantage of spending 250 for 3 times less storage space?

What I am saying is for people well-versed in digital media storage that know the capacity of the classic iPod, why should you go for the mini?

 

When Jobs announced the mini, Like most Macheads, I said "huh? what is he thinking?"

But when my ten-year-old daughter saw them on the Apple Web site for the first time just last night, she said "the iPod comes in COLORS now? COOL!" and proceeded to figure out how long she'd have to save her allowance to get one.