What I like most about my Shuffle is that it is practically disposable. If I lost it, broke it or had it stolen, I wouldn't be that upset, because it is less than $100 US. I would be mostly annoyed by the inconvenience of buying another and loading it up. I think there is a definitely a place for it in the product lineup; hopefully the sales figures reflect that. To me, it's the perfect second iPod and I have found that I like it more than my full size 10GB iPod. I throw it around my neck when I go and wear it practically all day.