A $400 item knocked down to $397? HOT DAMN, what a deal!! Seriously, I think Wal-Mart's pricing is intended to have some psychological affect on shoppers. A sticker price of $1.96 looks a lot cheaper compared to $2.00 even if there's barely much of a difference.
A $400 item knocked down to $397? HOT DAMN, what a deal!! Seriously, I think Wal-Mart's pricing is intended to have some psychological affect on shoppers. A sticker price of $1.96 looks a lot cheaper compared to $2.00 even if there's barely much of a difference.
Oh, there's a huge psychological effect. People rush to things that "look" cheaper: why do you think so many things are priced at $X.99? At glance, $5.99 looks cheaper than $6.00. Granted, with an ounce of common sense, it's not, but many don't think along those lines.
Look at how people react when one gas station on your way is selling gas for $3.99, while another one a couple of miles out of your way is selling it for $3.96. I don't care how big your tank is, it's not worth the trip out of the way, but people do it all the time.
It's what Wal-Mart's entire store is built upon: the illusion of saving money.
Seriously, I think Wal-Mart's pricing is intended to have some psychological affect on shoppers. A sticker price of $1.96 looks a lot cheaper compared to $2.00 even if there's barely much of a difference.
