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chaos86

macrumors 65816
Original poster
Sep 11, 2003
1,006
7
127.0.0.1
The place you buy it has "iPod" on the sign next to it. The box it comes in says "iPod". The ads on TV, "iPod". The reviews you read before buying it, "iPod". It even says "iPod" on the back of the device, and in iTunes every time you plug it in.

Don't misinterpret my post as sounding like a whiney little fanboy, getting all mad at someone for misspelling the name of my precious apple product; I'm just wondering out loud, because I work in advertising, how on earth does anyone still make the I-Pod mistake?
 
I see misspelt Apple product names mostly in scam emails. I get particularly annoyed when I see any misspelt product name in a brochure/catalogue.

I've seen retailers calling it a "Mac book pro" on their labels.

I instantly lose faith in the retailer if I see that and it could almost put me off. If they can't train the monkeys doing the labels to spell/get the product name right, what's their customer service going to be like?

Same with Ebay, Youtube, Bbc etc. The capitalised letters/arrangement is part of the brand, and it just looks unprofessional/lazy when they aren't right in documents/online blogs.

If I saw someone right on Facebook, "viewing Youtube on my new mac book pro with music playing on I-tunes" I'd start to think that person is an absolute numpty. That's something a 5 year old would write and get wrong.
 
My guess is people don't take notice of proper capitalization, spacing or spelling in general, and they really don't care enough to do it with a brand name. It bothers me as well, I try to use the correct versions when I can.

However, the capitalization doesn't really bother me when nothing is. "ipod" is fine. so is "youtube", "macbook", whatever. But "Ipod"? "MAC"? ...rage
 
And the massive fools who say iTouch, as if that's an Apple product or something.
 
It's simple lack of exposure. People who have never used the device or are new to it don't know how to spell it. Some people will care to learn and some will just be happy to continue in their ignorance.
 
In the case of retail catalogues etc, the company may have a policy to start all proper names with a capital letter. That doesn't explain the hyphenation though!
 
So where can someone go to school to learn the proper spelling of Apple products? Why should we even give an icrap about how these things are spelled?
 
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I've seen very smart people misspell the names of common products. Was just at a business presentation about a product roadmap for an app. The presenter was someone who interacts with the devices on a daily basis.

Throughout the presentation, we learned that the "Ipad" version would be released 2 months after the "Iphone" version. :confused:

** It took me 3 times to type those words because Lion/Safari kept autocorrecting me. Hope I didn't teach it bad habits!**
 
Meh, in the scheme of things, I really don't get worked up over iTouch, Ipod or I-Pod. If that's the worst of my concerns then I'm a happy camper :)
 
I suppose, to be fair, we also need to keep in mind how many products use unconventional capitalization to stand out. You can't rely on rules any more, you have to memorize each and every unique name.

Without looking, how many of the following brand names can you a) properly capitalize, and b) split those that are actually two words that make up their name - including the hyphen.

ebay
facebook
ibm
ipod
ecomstation
paypal
cocacola
mountaindew
hudsonbay (the store)
searsroebuck
playstation
microsoft
superdos
drdos
mcdonalds (burgers)
burgerking
lionsgate
mgm

How Adobe's products... two words or one? I see it the wrong way all the time. I cope. I know what was meant.
lightroom
photoshop
dreamweaver

I guess I'm just saying.... I've got more important things to do than to worry about whether someone can properly capitalize corporate names that are often deliberately confusing.
 
i dont no y people doo that its pretty annoying how hard is it to just properly spell Ipod and Ipad and Iphone maybe one day they will figure it out but i dont think they will people are just so lazy these days and have really not good grammer
 
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