This is huge for Apple/iPod.
Whichever way you feel about the iPod/BMW integration, one thing is for sure... the market awareness for iPod has opened up considerably into the mainstream consciousness. However popular the iPod is for the 3 years of its life, it still isn't a household name compared to the decades old brand recognition of BMW.
Apple fans may be disappointed by the integration of ipod2bmw, but putting the iPod in the glove box is the most logical and practical place for it. And the fact that iPod will be featured in countless car magazines can only mean the public awareness of iPod will skyrocket. iPod-loving digital music-loving computer freeks account for a miniscule segment of the market. Nearly everybody drives. Do the math.
Whichever way you feel about the iPod/BMW integration, one thing is for sure... the market awareness for iPod has opened up considerably into the mainstream consciousness. However popular the iPod is for the 3 years of its life, it still isn't a household name compared to the decades old brand recognition of BMW.
Apple fans may be disappointed by the integration of ipod2bmw, but putting the iPod in the glove box is the most logical and practical place for it. And the fact that iPod will be featured in countless car magazines can only mean the public awareness of iPod will skyrocket. iPod-loving digital music-loving computer freeks account for a miniscule segment of the market. Nearly everybody drives. Do the math.