iPod iRiver 'Apple' advertising

Blue Velvet

Moderator emeritus
Jul 4, 2004
21,922
169
When I saw them my first thought was 'Apple'

Second thought: very lame.

Third thought: Is it going to rain today?

Honestly, it's a really unimaginative campaign.
 

whookam

macrumors member
Original poster
Jan 28, 2004
82
0
London, UK
Blue Velvet said:
When I saw them my first thought was 'Apple'

Second thought: very lame.

Third thought: Is it going to rain today?

Honestly, it's a really unimaginative campaign.
Yeah, I guess Steve Jobs won't be having to much trouble sleeping because of them. Perhaps Apple's next Ipod advert could just have a big pie chart of the market share.
 

Abstract

macrumors Penryn
Dec 27, 2002
24,415
124
Location Location Location
Blue Velvet said:
When I saw them my first thought was 'Apple'

Second thought: very lame.

Third thought: Is it going to rain today?

Honestly, it's a really unimaginative campaign.

Whenever Apple makes a dig at Longhorn, people here get giddy like schoolgirls.

Its just more bias. Sure, its not a great advert, but its not like Apple's adverts....when they make them..... are so great.
 

Blue Velvet

Moderator emeritus
Jul 4, 2004
21,922
169
Abstract said:
Whenever Apple makes a dig at Longhorn, people here get giddy like schoolgirls.

Its just more bias. Sure, its not a great advert, but its not like Apple's adverts....when they make them..... are so great.

Beg to disagree. I couldn't give a toss about Longhorn... but Apple's advertising (when it exists) is in a different class from this mediocre jobsmanlike campaign.
 

geese

macrumors 6502a
Oct 23, 2003
525
0
London, UK
Abstract said:
Whenever Apple makes a dig at Longhorn, people here get giddy like schoolgirls.

Its just more bias. Sure, its not a great advert, but its not like Apple's adverts....when they make them..... are so great.
The main problem with Apple ads is that they are not localised very well. They still look like American adverts and look slightly out of place in UK. And there arnt anough of them.

However, the iPod ads were inspired. Very simple, vivid imagery. I think it works wonders.

Have you how noticed hardly any iPod ads show the iPod close up? It doesn't need to. It builds up the iPod brand very nicely and I cant get that damn Ceaser song out of my head now.

I dont know whats going on with the iRiver ads. The actual player itself is pretty good but the ads look like they were translated from Cantonese or something. There is a lack of focus. The Apple dig is far too subtle. The ads dont tell you what its actually advertising- OK we know that the iRiver is an MP3 player brand, but yer average iPod wearing London Underground commuter might have to study the ads a bit.
 

Abstract

macrumors Penryn
Dec 27, 2002
24,415
124
Location Location Location
I dont know whats going on with the iRiver ads. The actual player itself is pretty good but the ads look like they were translated from Cantonese or something. There is a lack of focus. The Apple dig is far too subtle. The ads dont tell you what its actually advertising- OK we know that the iRiver is an MP3 player brand, but yer average iPod wearing London Underground commuter might have to study the ads a bit.
I'm not talking about the technicalities of the ads themselves, although you're right, the apple reference isn't so noticeable unless you're a Mac-head or something, and lets face it, most people aren't. A "dig" at another company shouldn't be obvious to everyone, but it should be noticeable to at least 1/5 of your audience. However, the advertising, even when its an Apple advert, isn't cool. Its not interesting or cool at all. Maybe I need to be older to "get it," but I don't.

The iPod silhouette adverts were very great for the first month I saw them. Now they're so overplayed that they're not cool, and anything that copies it is automatically not cool. Even when Apple uses it now, its lame.

And while I have only lived in Toronto, London, and near Sydney for a good amount of time, none of which are heavy with Apple TV adverts, the ones I've seen are poor. When the G5 first came out and you saw someone get blown out of his house and the camera zoomed into the house and eventually got to a G5.......well..... I thought that ad was lame too.
 

geese

macrumors 6502a
Oct 23, 2003
525
0
London, UK
Abstract said:
The iPod silhouette adverts were very great for the first month I saw them. Now they're so overplayed that they're not cool, and anything that copies it is automatically not cool. Even when Apple uses it now, its lame.
The ads for the Mac have never been all that great, admittedly. But with all adverts its a question of taste. Your opinion on the iPod ads are very subjective, which is fair enough as its is your opinion.

But looking at the ads technically, I think they have done the job very well, even if you do get sick of them. Which is what the admen want to happen.
 

AudiGuy

macrumors regular
Apr 8, 2005
139
0
hahaha that was very clever of iriver...
i personally think that iriver makes more versitile/reliable mp3 players.

speaking from experience, ive owned 3 ipods and 1 iriver
 

dotdotdot

macrumors 68020
Jan 23, 2005
2,381
33
Also... the woman winks who eats the Apple...

...but now I'm hungry for a juicy red apple
 

skwoytek

macrumors 6502a
Feb 15, 2005
706
0
It seems like every company's ad dept works so hard to take a bite out of Apple and in the end the consumer just notices the apple...
 

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