any look they could have gone for would be hated by some.
at any given time at least a third
is going to truly hate
Compare the first Twitter search link in this list
https://www.diigo.com/list/grahamperrin/tentenlooksbad with the second and third. Forewarning: customers are profane about Yosemite.
Previously in Apple's Human Interface Guidelines (HIG):
People Expect a Great User Experience
Attention to Detail Pays Off in a Superlative UI
There are myriad details you need to handle as you design the UI of your app, including choosing the right menu items, naming new windows correctly, and using the appropriate controls in a toolbar. Dont be tempted to ignore the guidelines that govern the use of these UI elements, because users tend to notice even subtle differences in appearance and behavior.
With emphasis, again:
dont be tempted to ignore the guidelines.
Coinciding with last week's release of OS X 10.10, that phrase has gone.
Apple ignored its own guidelines. There's now some
shameful crap in what was previously a highly esteemed set of guidelines. The changes in appearance and behaviour are
unsubtle. More than that: if I knew nothing of the changes, my first impression of Yosemite would be that its appearance is, in itself, unsubtle; I found it harsh, garish, unforgiving.
There appears to be an unprecedented level of negativity from customers in response to the unsubtle differences in appearance, the generally unsubtle appearance. Much of the negativity is the polar opposite of subtle, and I empathise with those customers. Public beta testers had it relatively easy; they hopefully knew what they were getting into.
I do feel sorry for some users of the released OS X 10.10. Many of those people understandably do "Expect a Great User Experience" and for too many people, the out-of-the-box appearance of 10.10 is nowhere near great.
Corporations like Apple make their billions of dollars by largely ignoring rants and displeasure and simply looking at numbers
The goal is to make sure it works for most.
If we're to believe Tim Cook and from what I heard of him in recent interviews, he seems genuine enough then I must disagree somewhat with (at least) that goal.
Apple: the best is not necessarily the most popular
In the end, even those of us who think it looks like it was designed with crayons will probably end up running it on our machines, because the ecosystem requires it.
My reaction was exceptional. Yosemite was so frequently intolerable that I chose to both (a) abandon the operating system
and (b) avoid investment in Apple's 'ecosystem'. And so I no longer plan to buy an iPhone, and so on. I no longer have confidence in the company's long-term ability to produce the best.