If so, I'm curious what your thoughts/reasons are. I'm a watch guy. I have had a few Tags, and have been wearing my Panerai (current favorite) for 2 years now. I've always appreciated a nice Swiss watch. I got a 42mm Space Gray Sport the other day. It's pretty cool. Feels good on the wrist, enjoy the notifications and what can be configured to display on the watch face. Hell, after seeing mine my wife got a 38mm Space Gray and she never wears a watch but she loves this thing. I got her a Movado years ago when we were dating and its always sat on the dresser lol. Anyways, as much as I enjoy the watch I do kind of miss the "premium" feel of my Panerai. I'm the kind of guy that would consider a premium Apple Watch (if it came in something other than yellow/rose gold), but I can't get past the issue of the thing being completely obsolete in a few years. A 10-20k Swiss watch will last a lifetime with proper maintenance. Apple Watch is useless after a few years. How are you guys/gals justifying that purchase in your head? Even for people well off, 10-17k is a good chunk of change for some technology.