I've heard some people say that Apple is a cult and I do see where they are coming from: I've read lots of "switch" stories on the Apple website and many of these people talk about how they are "in love" with their Macs or how they are addicted to their Macs. Hmmm. Now I'm NOT saying that Apple is a cult and I DON'T believe that it is! My first guess it that it's just pure genius that goes into Apple products (the stuff sells itself), and that Apple in no way attempts to brainwash it's customers through it's marketing strategy. Though I would like to know what Mac user's views on this topic are. Thanks.