The new Apple TV will have Siri as the primary control tool. The process for the ordinary consumer will be "Hey Siri, play [TV Shows Name]." The TV show will show up, possibly in more than one service. Consumer will play TV show. What consumer will not know, notice, or care will be what channel the show is on or what network that show is associated with, or what time it aired. Consumers with more money than time will select the ad free version. Consumers with less money than time will select ad version. Two things will happen. First, the brands associated with the TV show will become more meaningless. It will be less clear what channel the show ever originally ran on. Second, the more wealthy consumers will gravitate to ad free versions, thereby reducing the value of running ads on the other versions as those consumers remaining will be ones having less money to spend. We know the TV ad industry is struggling with reduced viewers. This will probably further reduce the viewers and it will also reduce the economic demographics of the remaining viewers. To make matters worse, this device might be so easy to use that the baby boomers (who are both numerous and in general more wealthy) may start really getting into streaming video instead of watching TV. I'm pretty sure I'm buying one of these for my Mom. I know I'm buying one for myself.