I feel that at worst, Apple is "doomed" to slowly transition into a much more traditional company (one may argue that it already has), and its behaviour will start to match those of a traditional company’s behaviour. If you want to consider that as them “losing their way”, then yeah.
I wouldn’t call it “losing their way”, though. Circumstances changed, and the company changed in keeping with the times, and that’s just the way she goes.
I agree with the general trend of your answer.
Apple Corporation is not doomed.
But the Apple company who provided us with a PERSONAL computer,
who empowered us to own, copy and create things
and who we loved is already halfway down the drain.
I am old enough to have worked on an IBM mainframe,
no thank you iCloud.
Maybe Corporate Apple does not require it,
but it is pushing it so hard
it is breaking everything we used to have.
Like you say, it's not alone in this,
we used to talk about the bleeding edge,
now its the trailing edge that bleeds the most.