Is Apple Losing its Magic?

Discussion in 'Apple, Inc and Tech Industry' started by Michaelgtrusa, Nov 12, 2016.

  1. Michaelgtrusa macrumors 604

    Michaelgtrusa

    Joined:
    Oct 13, 2008
    Location:
    Everywhere And Nowhere
    #1
    Is Apple Losing its Magic? This is worth watching.

     
  2. Solomani macrumors 68040

    Solomani

    Joined:
    Sep 25, 2012
    Location:
    Alberto, Canado
    #2
    The magic died after a prolonged fight with pancreatic cancer. The mourning period is over. Move on.
     
  3. maflynn Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #3
    Its interesting video, but I disagree with his thesis and examples he used (for the most part).

    He praises MS for an innovative Surface Dial, but marginalizes the touch bar. I think in all honesty the touch bar will have more usefulness and impact on more people then a dial.

    I was going to go into my response with a lot of details and examples but at the end of the day, it was clear the YT author really wasn't exploring the issue, as much as justifying his position.

    Apple is less of a company without Steve Jobs, they've had some missteps and questionable decisions. You can argue about it lost is coolness, but that's because Steve Jobs imbued that coolness, there's nothing hip about Tim Cook, and Apple is taking on that personality.
     
  4. sunapple macrumors 65816

    sunapple

    Joined:
    Jul 16, 2013
    Location:
    The Netherlands
    #4
    People have been asking this question since 1976, boring.
     
  5. irishgrizzly macrumors 65816

    irishgrizzly

    Joined:
    May 15, 2006
    #5
    So do you think that recent releases are as good as Apple best?
     
  6. lowendlinux Contributor

    lowendlinux

    Joined:
    Sep 24, 2014
    Location:
    North Country (way upstate NY)
    #6
    Wait I thought Tim Cook was Harry Potter after he grew up???


    My hopes are now dashed THANKS :cool:
     
  7. kazmac macrumors 603

    kazmac

    Joined:
    Mar 24, 2010
    Location:
    On the sliver scream
    #7
    They've lost their focus on making products that just work. If there were no software issues, I'd cough up hardware issues as the nature of making millions of said product as is true with any company.
     
  8. RedOrchestra Suspended

    Joined:
    Aug 13, 2012
    #8
    For me, the magic died with the passing of the 17" MBP ... I'm still hanging around but only because of the major INVESTMENTS I've made in the ecosystem.
     
  9. Galacticos macrumors 6502a

    Galacticos

    Joined:
    Apr 5, 2016
    #9
    Apple has never marketed magic more than now. Says a lot about Tim crooks apple
     

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