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Is Apple switching the major refreshes over to the "S" models?

Anthony T

macrumors 65816
Original poster
Jul 10, 2008
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This year, the "iPhone 7" is due to be released. But according to recent leaks (if accurate), it seems like there is no major redesign like there usually is the year after the "s" models are released. Do you think Apple is holding off the major refresh until next year, which happens to be the 10th anniversary of the original iPhone's release? Next year would be the "iPhone 7s/7s Plus" if the usual pattern repeats, which means that the big redesign would occur on the "s" models for the first time.
 

ABC5S

Suspended
Sep 10, 2013
3,395
1,646
Florida
I heard and agree the s model will not come out next year, and it will be called the iPhone 8. Just some web sites. If its not going to be such a major upgrade/design change this coming September, 2017 will be, than I'm good that it be called the 8 ?
 
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boomhower

macrumors 68000
Oct 21, 2011
1,560
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It would be a horrible business decision. They would essentially be giving away a tremendous amount of money. A lot of folks wait to upgrade for the design change. I can't think of a hardware performance increase they could do to get me to pay $800 for a phone that looks exactly the same. My 6 still performs fine, I want a new look.
 
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goobot

macrumors 603
Jun 26, 2009
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long island NY
It would be a horrible business decision. They would essentially be giving away a tremendous amount of money. A lot of folks wait to upgrade for the design change. I can't think of a hardware performance increase they could do to get me to pay $800 for a phone that looks exactly the same. My 6 still performs fine, I want a new look.
It will be a minor design change. What people forget its that the iPhone 5 only made it so the center of the back is aluminum and the phone was a bit more stretched out. Not much of a design change, was it?
 
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C DM

macrumors Sandy Bridge
Oct 17, 2011
51,342
19,401
It will be a minor design change. What people forget its that the iPhone 5 only made it so the center of the back is aluminum and the phone was a bit more stretched out. Not much of a design change, was it?
Enough to be different, just based on being somewhat larger/linger with a bigger screen and thinner, with a different jack placement and a new connector. Certainly visually different even if some similarities are there. Unfortunately perception often ends up being what people go by.
 
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Peter K.

macrumors 6502a
Nov 6, 2012
902
708
Philly / SoCal / Jersey Shore
I heard and agree the s model will not come out next year, and it will be called the iPhone 8. Just some web sites. If its not going to be such a major upgrade/design change this coming September, 2017 will be, than I'm good that it be called the 8 ?

I agree with this. The 2017 iPhone will not be called 7s(/Plus), IMO.

With the rumored OLED screen, glass enclosure, etc., it couldn't be called 7s, because the 7 is already going to be the 6ss. Thus, if the 2017 iPhone isn't called iPhone 8, it would be the 6sss!
 
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T5BRICK

macrumors G3
Aug 3, 2006
8,165
2,177
Oregon
It would be a horrible business decision. They would essentially be giving away a tremendous amount of money. A lot of folks wait to upgrade for the design change. I can't think of a hardware performance increase they could do to get me to pay $800 for a phone that looks exactly the same. My 6 still performs fine, I want a new look.

I belong to the opposite group of people who value the performance of the phone over the look. I preferred the 3GS to the 3G. I preferred the 4s to the 4. I preferred the 5s to the 5. I actually preferred my 5s to my iPhone 6+, save for the screen size. If I had the money to spend I would have sold the 6 and moved to the 6s+.
 
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Jetcat3

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May 3, 2015
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I belong to the opposite group of people who value the performance of the phone over the look. I preferred the 3GS to the 3G. I preferred the 4s to the 4. I preferred the 5s to the 5. I actually preferred my 5s to my iPhone 6+, save for the screen size. If I had the money to spend I would have sold the 6 and moved to the 6s+.

I'm the exact same way. That display on the 6 Plus was perfect, but the performance difference was worse than my year old 5s. I just sold my 6 Plus and got the 6s and couldn't be happier save for the not as sharp display. The speed and performance is unreal.
 
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T5BRICK

macrumors G3
Aug 3, 2006
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Oregon
I'm the exact same way. That display on the 6 Plus was perfect, but the performance difference was worse than my year old 5s. I just sold my 6 Plus and got the 6s and couldn't be happier save for the not as sharp display. The speed and performance is unreal.

My wife has a 6s. Side by side with my 6+, the speed difference is unreal. I make a mistake getting off of the "S" phone cycle but the 5.5" screen was too tempting.

My next device may not even be an iPhone if the competition keeps improving and Apple keeps going down the same road.
 
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goobot

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Jun 26, 2009
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Enough to be different, just based on being somewhat larger/linger with a bigger screen and thinner, with a different jack placement and a new connector. Certainly visually different even if some similarities are there. Unfortunately perception often ends up being what people go by.
Yea but the new iPhone is rumored to have the antenna bands moved, thinner, different looking camera, no 3.5mm jack, and smart connecter so it pretty much has the same amount of differences.
 
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C DM

macrumors Sandy Bridge
Oct 17, 2011
51,342
19,401
Yea but the new iPhone is rumored to have the antenna bands moved, thinner, different looking camera, no 3.5mm jack, and smart connecter so it pretty much has the same amount of differences.
Certainly some differences based on that, but as while probably not as much for a typical user to see it (or basically perceive it) as that much different. We'll have to see how it goes.
 
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Jetcat3

macrumors 6502a
May 3, 2015
660
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My wife has a 6s. Side by side with my 6+, the speed difference is unreal. I make a mistake getting off of the "S" phone cycle but the 5.5" screen was too tempting.

My next device may not even be an iPhone if the competition keeps improving and Apple keeps going down the same road.

Seriously though! In low power mode it feels twice as fast as a 6+ even though the benchmarks are about even when the 6s is in low power mode.
 
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cambookpro

macrumors 604
Feb 3, 2010
6,929
2,686
United Kingdom
It will be a minor design change. What people forget its that the iPhone 5 only made it so the center of the back is aluminum and the phone was a bit more stretched out. Not much of a design change, was it?

I think the 4 and 5 were significantly different - sure, they were both rectangular and had antenna breaks, but I don't why see people say a new case material, dramatically thinner and lighter, different charging port, smaller bezels, larger screen, chamfered edges etc, etc. wasn't a big design change.

4 to 5 was certainly a much, much bigger change compared to what it looks like 6 to 7 (or 6ss...) will be.
 
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