I was very skeptical of Apple TV+ until today. But now it seems to me Apple is really serious about this. The price is very aggressive at $4.99 a month, and offering a one-year free subscription for every Apple product bought... not bad at all. Disney and Netflix shares dropped today after Apple's announcement, as everybody seemed to be expecting TV+ to be priced at $9.99 a month. I was also skeptical about the shows, but the trailers seemed to be indeed very good. I saw the trailer of See today, and, while the plot did not sound good to me, it seems to be really well executed. The other trailers are good as well. There is still serious competition ahead. Disney+ is more expensive, but it will have tons of content. And HBO Max seems to have lots of content as well. But now I think it really has a chance at surviving in this crowded market.