Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Is diet coke considered a 'girl's drink' now?

R94N

R94N

macrumors 68020
Original poster
May 30, 2010
2,095
1
UK
Just heard it mentioned on MacBreak Weekly. Is this a common thing or...?
 
Diet coke is just a product to make fat people think that they are being slightly more healthy, when in reality they aren't.

Soda is gross. 2 cans a day and you gain a pound a week in empty calories.
 
That's same as saying that red is girls' color. I don't think there are girls' and boys' stuff, that's inequality. One can do what he wants, you have freedom to do that
 
Hellhammer said:
That's same as saying that red is girls' color. I don't think there are girls' and boys' stuff, that's inequality. One can do what he wants, you have freedom to do that
Click to expand...

I don't personally think that this is true, I was just confused :)
 
R94N said:
Yeah, that's what they said before the show started :p I just didn't understand it.
Click to expand...

It worked something like this: Diet Coke was originally created, pitched and marketed for a predominantly women's market hence the word 'Diet' in its title. Just look at its advertising over the years... and its taste, it doesn't even taste like Coke, far more citrussy.

Coke Zero, like Pepsi Max, are packaged to appeal to men who may see some stigma in buying something with the word 'Diet' in it. May not work that way in practice, but that's the thinking.
 
I've never really considered it a 'girls drink' though I would have good cause to given my mother drinks about a 2 liter of Diet Coke a day and the only other people I've seen drink it in great frequency are other women.
 
Blue Velvet said:
It worked something like this: Diet Coke was originally created, pitched and marketed for a predominantly women's market hence the word 'Diet' in its title. Just look at its advertising over the years... and its taste, it doesn't even taste like Coke, far more citrussy.

Coke Zero, like Pepsi Max, are packaged to appeal to men who may see some stigma in buying something with the word 'Diet' in it. May not work that way in practice, but that's the thinking.
Click to expand...

So they're marketed differently? I never knew that :D



Personally, I never really drink that much soft drink, perhaps the odd glass of Dr Pepper here and there but other than that nothing!
 
anjinha said:
A can of diet coke doesn't even have one calorie.
Click to expand...

i never realized that cause i dont ever touch the ****.

so the fact that there are no calories probably makes it even worse for you. instead of natural products like sugar that have calories, they use chemicals that don't.

i don't know why anyone would want to consume all those chemicals, it's obviously not good for you
 
renewed said:
Real men drink water. ;)
Click to expand...

On a similar note, some of my classmates in high school convinced someone two years their junior that you're a real man until you taste your own man-product. Not long after, he came to school triumphantly claiming that he was a man.
 
zioxide said:
i never realized that cause i dont ever touch the ****.

so the fact that there are no calories probably makes it even worse for you. instead of natural products like sugar that have calories, they use chemicals that don't.

i don't know why anyone would want to consume all those chemicals, it's obviously not good for you
Click to expand...

Who says chemicals are bad? Water is a chemical. :)

chrmjenkins said:
On a similar note, some of my classmates in high school convinced someone two years their junior that you're a real man until you taste your own man-product. Not long after, he came to school triumphantly claiming that he was a man.
Click to expand...

And then you met Abbie? :D
 
R94N said:
So they're marketed differently? I never knew that :D
Click to expand...

Here's a recent example:

Diet Coke has teamed up with cosmetic range Nails Inc to launch a limited edition co-branded range of nail polish.

http://www.marketingweek.co.uk/news...ails-inc-to-launch-collection/3013112.article
Click to expand...

And for Coke Zero:

Coke has been investing much in Coke Zero's marketing, this year launching the "Life as it should be" campaign. Created by Grey Copenhagen and adapted for the UK market by Vallance Carruthers Coleman Priest, it included TV, outdoor and below-the-line activity. It also launched a football promotion and last month it commenced its Street Striker competition involving Wayne Rooney to find the nation's best street footballers, featuring on Sky One.

However, there is the ever-present question of just how much Coke Zero has cannibalised sales of its sister brand Diet Coke, despite its distinctly female-skewed brand personality. Graham Hales, chief marketing officer of Interbrand, says there is clever logic behind its introduction. "Diet Coke has feminine cues attached to it and people saw it as a healthy soft drink, which is a misnomer so they needed to introduce a single calorie option," he says."There will always be the question of the cannibalisation of Diet Coke, but in many respects the introduction of Coke Zero was a defensive move for Coke, to stop people from going to other brands."

http://www.marketingweek.co.uk/trends/from-zero-to-hero/2061917.article
Click to expand...


Nail polish vs. footballers.
 
zioxide said:
i never realized that cause i dont ever touch the ****.

so the fact that there are no calories probably makes it even worse for you. instead of natural products like sugar that have calories, they use chemicals that don't.

i don't know why anyone would want to consume all those chemicals, it's obviously not good for you
Click to expand...

I never said it was healthy, just that it barely has any calories. Empty calories is when something has a lot of calories but no nutritional value (like normal Coke).

And normal coke doesn't even use real sugar (at least not in the U.S.) so it's not really much more natural.

renewed said:
Probably meant carbs.
Click to expand...

It doesn't have carbs either since it doesn't have sugar, just artificial sweeteners.

Blue Velvet said:
It's Coke Zero that's the manly alternative. Allegedly.
Click to expand...

I like Coke Zero better. :p Here in portugal at least, I think they all taste different in other countries.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back