Base galaxy s7 is $696 msrp (for att). Base htc m10 just announced is $699. Makes the base iPhone 6S seem like a Bargin at $650! Especially with apples integrated hardware/software iOS/App Store system. I remember when the msrp of the galaxy S3 was $550 on att. Than $629 for S4. Than $649 for s5 etc. Seems like Apple's competitors aren't exactly cheap. Makes you wonder all the people who complain about Apple's pricing. Yet their competitors have jacked up their flagship phone prices as well. --- Post Merged, Apr 12, 2016 --- And we all know Apple will likely keep the base at $649 and have base 32gb iPhone 7 as well. So the 32gb/16gb argument will be mute soon.