I was very young when the pc first got popular but to the best of my memory this is a huge oversimplification of what happened.Back in the late 70's or early 80's people were just starting to get home computers. Not surprisingly the mac was a better machine. Mac charged exorbitant fees to write mac compatible programs and IBM was a lot more open about letting software developers create programs for their machines. Since developers were not able to make near the profit writing Mac programs as they did for the IBM machine they just stopped writing for Mac. Over time, even though Mac was the better machine you couldn't use it to run anything. IBM and Microsoft took over with inferior hardware. Apple became a tool for graphic designers. Fast forward to now. Apple has created this amazing marketplace teaming up with all kinds of vendors like kindle, tom tom, netflix, movie and music producers, ect ect. As a result of this marketplace Apple has absolutely skyrocketed. I started with an iPod and have now become something of an Apple fan boy. I am happy for Apple's success and look forward to being a long term customer. Now I'm worried, Apple is expecting 30% from everyone?! Several of the bigger companies don't even make that much and Apple knows it. They cant afford to pay Apple more than they make. I guess they figure no netflix means we will buy itunes. No kendal? buy iBooks. What do you think will happen if Apple chokes off all of their vendors, will people stay for long if they can get far better variety elsewhere. I hope Apple doesn't do the same thing again. Am I just being paranoid?