...or do all LCD TVs look like crap! I've been looking at LCD tvs lately and everyone says that samsung and sony make the best ones. I was in a sony style store looking at the bravia and it looked awful! I'm pretty sure it was HD content, but am i missing something? In comparison i was also looking at the SXRD 50". It looked 10x better. Do my eyes deceive me, or does the SXRD look that much better than the LCD?