My comments were more along the lines that Apple should realize that there are benefits to their customers and partners with sharing information that would not really be deemed classified.
Sorry...as much as I'd LIKE to see some info first, I have to side with Apple. In this day and age of instant, worldwide communication, NDA's and outside of your controlled environment 'cocoon' information--just does NOT work. What are the REAL implications of violating an NDA? What about the $8/hr assembly worker putting the case together? Why is it not in his/her best interest to share what he/she knows with an online blogger--for a thousand bucks? 5, 10, 50,000 bucks? The media right now--whether big media (TV, NYT, Radio, et al) or the 'Web' interaction we ALL have every day...from Twitter to FaceBook, Blogs and the "Huffington Post"---they are ALL pining for ANY factual information on releases from Apple. It's kind of cool how Apple has managed to keep a lid on their products for the most part.
Even our beloved MacRumors site had the panel (display) long before the iPad dropped. Imagine if you got a half dozen 'case' manufacturers in on the secret...or third party battery companies, the entire cottage industry that has emerged since the release of iOS, Android, BlackBerry, etc...in my very humble opinion...I think Apple's way of doing their mass launches, mass updates, and incredible secrecy ADDS to the mystic of their products. Again, my opinion only...but it seems to be incredibly fruitful for the company.
It's kind of cool to see the 'lines' on CNN, NBC nightly news, The front page of NYTimes--to the smallest of the micro blogs on the internet.
The follow up is also always a bit fun to watch as well...folks trying to find ANY fault in the latest Apple product...whatever it is, they'll bring it up and BOOM!! Al Gore's inter webs are abuzz with Warmer Temps, battery charging while gaming, bad antennas, bad battery life...while millions and millions and millions more continue to buy the products brushing the *negative* buzz under the rug almost as quickly as it came about.
I'm 40 years old...and until the second iPad, I would've never dreamt of standing in line for ANY product! I've got good credit and able to order anything they offer on line, on launch day--however, I now choose to join the other 'no life' folks in line for the experience of buying immediately at a local Apple Store! Just. Plain. Cool.
Yes, I readily admit I'm a member of the cult. I'm hooked completely on Apple gear since switching over a half decade ago from 20 years of living and working with PCs....and I'm happy to have found what I looked for for so many years!! Gadgets that work well, with an incredible 'eco' system behind them, and hold their value so I'm able to continue the upgrade process each year! L
I love their MO!
J