If you go with fulfilled by Amazon, any issues with the product are dealt with Amazon directly. With option 1, you deal directly with the reseller. I typically go with sold and shipped by Amazon.
Counterfeiting is rampant among these "unheard companies". I would not buy any electronic item from any of these companies.I see two common options in Amazon and Newegg:
1. Shipped and sold by [unheard company]
2. Shipped by [unheard company] but fulfilled by [Amazon/Newegg]
Is it risky if the product is sold via the above options if things go wrong?
Yeah, in that case enough back and forth usually gets Amazon involved and they penalize the seller and refund your money. Though for cameras, I personally prefer BH or similar. I definitely prefer Amazon when it comes to computer hardware. NewEgg fell off the charts many years ago prior to their stake sale and their recent woes with breaches has left further distrust in their past customers.I had purchased an expensive camera that was fulfilled by Amazon. Turned out to be a gray market version (so didn't have US warranty). I ultimately ended up getting a refund form the seller, but it wasn't that Amazon handled everything... they pretty much just forwarded my complaint to the seller and waited for them to respond. It definitely wasn't as seamless as ordering directly form Amazon as seller. And Amazon didn't seem to care that the seller didn't accurately advertise the camera as not being a US Version that would not have a warranty.
Counterfeiting is rampant among these "unheard companies". I would not buy any electronic item from any of these companies.
I've definitely seen counterfeits for sale from some Amazon resellers.