Is it true ?

Hi. I live in Bulgaria and here we don't have an Apple Retail store, only authorised reseller. They only sell iMacs. MacBooks. MacPros, iPads and all kind of accessory for them. Unfortunately they don't sell Apple Care, so i have decided to buy it from Internet. When i asked them what is the procedure they told me that i can only buy it from countries where there is Apple Store - Germany, UK, Greece e.t.c. After i buy it i must activate Apple Care only there - in one of those countries. So my question is, is that true?