Hmmm. You have to buy it used and have it shipped via "media mail" (how slow is that?) to get it for under $9.99. I sat thru an iTunes + iPod training class yesterday at the MacArthur Center Apple Store. If the folks that were there are indicative of Apple's non-forum using user base, then Apple is set when it comes to the movies. The customers there were very interested in getting media onto their iPods, and from the questions asked (god, I could never be a Creative), the vast majority of them would be totally clueless at how to use a tool like HandBreak to get a DVD that they picked up from Wal*mart over to their iPod. Furthermore, since HandBrake is technically illegal in the US, when asked in the class, the Creative wouldn't talk about it. I think some of the points brought up in this thread about the movies (quality, it can be purchased other ways for cheaper, people are going to want the case) sound a lot like the points made a few years ago for how useless the iTunes Music Store was going to be.