I don't think it's worth it, not even at $99.
I really fail to see the point of this latest "magical" device from our friends in Cupertino. I don't always want to rent. I don't always want to buy. Now, I don't have an option. How is that better? With the old Apple TV, you could purchase and start watching almost immediately. Now? Nope! How is that better? I've read some posts from people who say you can buy stuff elsewhere, convert it using handbrake and watch it streaming from your Mac. How much of a pain is that? How is that better?😕
Apps on your TV maybe at some point? OK...maybe... Too many 'eh's' & maybes, not enough WOW! Perhaps I'm just too old school to figure this out!😱