Maybe but as I've got an Apple Store 5 mins away from my house it's my preferred option (each to their own).
PS: I wouldn't buy a £20 toaster from Curry's (PC World) if my life depended on it, let alone a £2.5k laptop. They are by far the shadiest retail organization in the UK - and that's coming from someone who's got relatives who work at WH Smith. The amount of illicit up-selling, violating consumer rights, and downright ingrained terrible behavior that goes on in that place, I could probably make myself a millionaire in helping people bring claims against the place in small claims court.