So up until recently I've felt that all of the iPads have been targeted somewhat the same towards everyone. Even when the first iPad Pro was revealed, it was targeted towards more power users. But this one seems definitely aimed at the creative/artist demographic. Like, the price is too high for an average joe to consider as their replacement computer. Even the reviews now seem to be saying....yeah this might be too much iPad for you if you aren't an artist, etc. For me, it's definitely something I want...but it doesn't really fit into any of my need slots. If I did art for a living, I'd get it. But I do programming and some photography and feel that I'm not exactly in the venn diagram Apple made (though I think in the future it will be fun for editing photos).