So I just received my 15 Pro, I've been rocking the 12 Pro for some time now. The 12 Pro has been a stellar device, one that I'm incredibly happy with.
We're at a point in the smartphone life cycle that upgrading once every 3 years isn't worth it. I mean if I were to buy this phone outright (without a trade in). It would cost me around 1,500 dollars (256GB model, AC+, sales tax). I'm not getting anything worth 1,500 dollars that I don't already have in my iPhone 12 Pro.
Thankfully I'm getting a 830 dollar trade-in for my 12 Pro. I don't know if that sort of thing will continue in the future, but I think as updates to these phones become more minor, its harder to justify spending that much money. I could have easily spent around a 100 bucks for a new battery and the 12 pro would give me 3+ more years of service. The fact that VZW offered me 830 dollars, is why I upgraded.
We're at a point in the smartphone life cycle that upgrading once every 3 years isn't worth it. I mean if I were to buy this phone outright (without a trade in). It would cost me around 1,500 dollars (256GB model, AC+, sales tax). I'm not getting anything worth 1,500 dollars that I don't already have in my iPhone 12 Pro.
Thankfully I'm getting a 830 dollar trade-in for my 12 Pro. I don't know if that sort of thing will continue in the future, but I think as updates to these phones become more minor, its harder to justify spending that much money. I could have easily spent around a 100 bucks for a new battery and the 12 pro would give me 3+ more years of service. The fact that VZW offered me 830 dollars, is why I upgraded.