Interestingly, when I run a 1080p video, with a 5.1 surround audio track (AC3 encoding) through Plex, very little of the processor is usednever more than 50%. When I try playing a simple 1080p trailer in QuickTime, with a stereo AAC track, it plays back quite choppily.
Yes, Quicktime is not very efficient compared to open source decoders such as the one used in VLC. This was definitely the case with my previous macs. But when playing the same video in VLC and Quicktime now with the MacBook, Quicktime is quite a bit more efficient (possibly due to GPU acceleration).