A former iPhone user and current Android user. Regardless of the reasons I decided to switch, I've still looked at iOS as having that simple professional and premium/conservative look. With iOS7 it doesn't seem to have that feel anymore and has lost a good portion of it's uniqueness. IMO, this could backfire and lead many die hard consumers towards other platforms. Not because of any dislike for the iOS7 look, but mainly cause it now looks like it could be just another skinned version of another platform. I seen so many decent mock-ups that added the same new functionality, but kept the iOS look and feel intact. I'm disappointed that wasn't the direction taken.